387 results found

Press

DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory  NEW YORK – February 20, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to […]

Press

Streaming TV Ads in the UK Drive Higher Trust, Recall, and Purchase Intent According to Magnite

The study explores the impact of advertising within premium streaming content London, UK – 18th February 2025: Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled the results of its latest study, “Why Streaming TV Is a Must-Buy”, which highlights how UK audiences engage with streaming TV and the effectiveness of ads […]

Press

Gaming Analytics Platform Blitz Chooses Magnite as Preferred SSP to Streamline Programmatic Strategy 

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience NEW YORK- September 3, 2024 – Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a […]

387 results found

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