Research
378 results found
Blog
Maximizing CTV Transparency and Efficiency With Your Ad Server
Discover the key questions to consider when appraising video ad servers’ ability to provide transparent and quality ad experiences.
Case Studies
Magnite Drives Results for KLY with Demand Manager
Discover how KapanLagi Youniverse (KLY) was able to leverage Demand Manager to drive scale, revenue and achieve new efficiencies for its sports website,Bola.net in Indonesia
Blog
Demand Manager’s New Era of Automated Yield Management
Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.
Press
Magnite Unveils New Demand Manager Feature Powered by Machine Learning to Help Publishers Earn Incremental Revenue
Magnite introduced machine learning driven recommendations for A/B testing within its Demand Manager product.
Blog
Streaming TV Advertising – An Untapped Opportunity for Media Buyers in Australia
Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.
Press
Magnite Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite’s Streaming Supply
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.
Case Studies
Driving Transparency and SPO for Dentsu
Discover how Magnite reporting fueled SPO, enabling Dentsu to pinpoint the most transparent, cost-effective and direct route to supply.
Press
Magnite Expands Measurement Partnerships Across EMEA to Help Buyers and Sellers Streamline Activation
Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.
Blog
Simplifying the Programmatic Pipeline: Magnite Introduces New CTV DSP Integrations with The Trade Desk and Yahoo
Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access.