Research
248 results found
Press
Magnite Reports Growth in Asia, Driven by Increasing OTT Viewership and Strong Omnichannel Demand
Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.
Blog
Guiding buyers: Through the omnichannel media selection box
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
Press
Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers
Ranker saw a 5% increase in spend after implementing automated wrapper management feature NEW YORK – August 1, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the […]
Blog
Advertising Week New York 2023: Top 5 Takeaways
At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.
Press
Magnite Research Uncovers Ads on TV, Including Streaming Services, Generate a High Level of Trust and Recall in Australia
The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments
Blog
Browsi increases won impressions for LADbible Group through Magnite’s Demand Manager Control Center
LADbible is using Demand Manager’s Control Center to seamlessly integrate Browsi Lite for ad personalization and increase won impressions.
Press
VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen
NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported […]
Press
Live Sports Streamers More Receptive to Ads Than Traditional TV Watchers According to New Research From Magnite
Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers
Press
iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory
Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S.