Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]

Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.

L’Oreal Singapore worked with Magnite to launch an OTT campaign to generate greater brand awareness for their range of Extraordinary Oil Hair products.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.

Clara, our account manager on the buy side in LATAM, takes us through a typical day in her life in Magnite’s São Paulo, Brazil office. 

Magnite announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory.

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content.