Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Our new research report, CTV in LATAM: The Future Forward, explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.

Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Read more about how taking risks can pay off, quarantine lessons learned, as well as advice for working well with others.

We asked some females at Magnite about what makes them proud and inspires them, and advice they have for balancing workplace dynamics.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Read on to learn more from Jacqueline, Rebecca, and Koharu about where they draw inspiration, the importance of leadership and taking risks, and important advice they’ve received that’s brought them to where they are today.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

In celebration of Women’s History Month, we’re spotlighting some of the incredible women across the globe who make up team Magnite.