Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content  WASHINGTON DC – August 15, 2024 – TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite’s integration with […]

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped […]

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

I am pleased to announce that to help accelerate our work in that area, we have acquired SpringServe, a leading advanced ad management platform for OTT and CTV.

The first of its kind Magnite CTV Performance Marketplace gives buyers unprecedented choice and control in curating the most robust supply packages across channels at scale that will drive superior results.

Magnite’s new research explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.