2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

We spoke to Essio Floridi, senior director of sales and operations at Samsung Ads LATAM, about the booming CTV market in the region, the challenges and opportunities for Samsung TV Plus, and how programmatic plays a crucial role in maximizing its potential. 

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.

Find out how Rain the Growth Agency leveraged ClearLine to decrease costs by 30% while unlocking efficient and scalable performance in CTV.

The acquisition of Carbon & Nth Party accelerates our ability to bring audience creation tools and our audience marketplace to publishers and advertisers.

We asked some females at Magnite about what makes them proud and inspires them, and advice they have for balancing workplace dynamics.

Magnite spoke with Tom Grant, SVP, Group Director, Investment Operations at Havas Media Group, about how the Meaningful Marketplace ensures transparency in a programmatic ecosystem and how Magnite’s ExpressLane helps it get there. 

A better identity model will be achieved when the consumer is at the core of everything companies build.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement