Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

HEINEKEN UK selected Magnite to run a campaign to promote the launch of their new sustainable cider brand, Inch’s. 

Dive into the world of live streaming TV ads in this course: how they work, the challenges behind it, and the innovative technology that manages it all.

Clara, our account manager on the buy side in LATAM, takes us through a typical day in her life in Magnite’s São Paulo, Brazil office. 

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access. 

Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.

Here’s what differentiates programmatic ad buying in streaming and how it’s helping all digital media level up. 

Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.

Read how publishers are using Unified Pricing Rules (UPRs) the save time managing price floors across UIs whilst driving revenue lift.