We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

The first of its kind Magnite CTV Performance Marketplace gives buyers unprecedented choice and control in curating the most robust supply packages across channels at scale that will drive superior results.

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV

While the future of identity is cookie-less, independent adtech isn’t going anywhere.