Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

Canvas Worldwide discusses how SPO and programmatic tech is helping them to resolve key challenges and deliver value for their clients.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand.

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

October 4, 2021 – Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV), to bring scale and automation to the in-content advertising format via programmatic ad campaigns. Mirriad’s​​ patented AI and computer vision technology dynamically ‘inserts’ adverts into empty […]