CTV market is moving to first-price auctions. Here’s what buyers should know.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

Control Center streamlines integrations with Yahoo ConnectID and Epsilon PubLink to enhance addressability and boost ad revenue seamlessly.

As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.    

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

Here are some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming. 

We spoke to Essio Floridi, senior director of sales and operations at Samsung Ads LATAM, about the booming CTV market in the region, the challenges and opportunities for Samsung TV Plus, and how programmatic plays a crucial role in maximizing its potential.