Blog
Content object signals: Aligning inventory transparency, data-driven buying, and yields
Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.
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Blog
Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.
Blog
Discover the key questions to consider when appraising video ad servers’ ability to provide transparent and quality ad experiences.
Blog
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.
Blog
Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.
Blog
As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.
Blog
Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.
Case Studies
Burger King Singapore works with Magnite to drive awareness of the Rendang Burger’s comeback
Blog
Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.
Press
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).
Press
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.