An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

Explore Rakuten Advertising’s transformative CTV milestones with Magnite. From innovative solutions to market expansions, this visual timeline highlights key achievements and future aspirations.

MILAN, ITALY – July 3, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian communication groups, is implementing Demand Manager to more effectively monetise their display and video inventory programmatically. Built on Prebid technology, Demand Manager empowers leading publishers with tools and insights to […]

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

Magnite’s new research explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.

I am pleased to announce that to help accelerate our work in that area, we have acquired SpringServe, a leading advanced ad management platform for OTT and CTV.