Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]

Explore Rakuten Advertising’s transformative CTV milestones with Magnite. From innovative solutions to market expansions, this visual timeline highlights key achievements and future aspirations.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.

As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.    

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.

Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

SHE Media used Magnite’s Preferred Price Reduction (PPR) technology to develop bespoke programs that addressed a variety of buyer needs and priorities.