Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it is partnering with Polk Automotive Solutions from S&P Global Mobility, to provide advertisers with access to robust insights including auto purchase intent and loyalty detail to enable more precise targeting and measurement across CTV and OTT. 

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.

Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]

Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.