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Evolving Your Data Strategy: Privacy and Personalization United
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
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Blog
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
Blog
There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Blog
Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.
Blog
In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.
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Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.
Press
Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.
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Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.
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Control Center streamlines integrations with Yahoo ConnectID and Epsilon PubLink to enhance addressability and boost ad revenue seamlessly.
Blog
Tips for holiday advertising campaign success, navigating consumer trends, curated inventory, targeting options, new ad formats, and more.
Blog
At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.