Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

Tasha, our head of operations in Asia, takes us through a typical day in her life.

Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand.

Magnite joined forces with Havas Media by providing the solution to power a “Meaningful Marketplace” client campaign.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale Singapore & Mumbai – December 17, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers […]

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.