Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Seasoned Data Engineers Join Leading Independent SSP

Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer.

Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

In the face of a number of market shifts – including the deprecation of third party cookies, the power of contextual-based identity solutions, and increasing demand for privacy respecting ads – ad routers can deliver enhanced, privacy compliant and effective custom ad experiences that can help generate higher yields.

Magnite caps off its merger by rebranding its two programmatic product offerings.

Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise New York – November 4, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored […]

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.