Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.

Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces  SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with Atmosphere, the worldwide leader in streaming TV entertainment for businesses. SpringServe will power Atmosphere’s video-centric digital out of home (DOOH) inventory. SpringServe’s ad serving technology […]

Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]

Self-service solution enables buyers to create multi-publisher PMPs for omnichannel inventory including online video, display, mobile and audio

Our recent research, ‘Streaming TV’s New Era,’ highlights how consumer viewing habits are reshaping the landscape and how ads power streaming’s future in Australia and New Zealand.

In honor of this year’s International Women’s Day, we’re spotlighting some of the women behind Magnite’s industry-leading platform and products.

Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.

In Magnite’s 2023 report, “The Rise of Ad-Supported Streaming Services”, we see that streaming television in Japan has reached critical mass.

Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality

Milo Indonesia wanted to celebrate its 50th Anniversary in Indonesia and generate brand awareness. Magnite, together with agency Dentsu Indonesia, launched a programmatic roadblock campaign across Indonesia’s premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure. Download the case study to discover how Magnite […]