[…] in Magnite’s New York office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? When explaining my job to someone outside the industry, I often start by asking […]

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the […]

In 2024, Magnite’s global teams united to give back to their communities through impactful volunteer efforts, contributing 464 hours of significant time and energy to meaningful causes.

[…] originally posted on AdExchanger on March 4, 2021. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know […]

[…] delivery, and measurement, leveraging automation where possible to provide efficiency, improve ad experiences, and drive profits. Examples of applying AI in adtech include media campaign optimization, personalized comms based on predicted behaviors, workflow automation, as well as intelligent audience curation and targeting. AI provides speed, accuracy and efficiency in certain activities that a human […]

In a programmatic marketplace that is becoming increasingly more competitive for both buyers and sellers, SHE Media was looking to differentiate their offering and build out unique programs for their programmatic sales team to help strengthen their relationships with key advertising partners.  They were looking for custom solutions to help meet specific buyer needs […]

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

Burger King Singapore works with Magnite to drive awareness of the Rendang Burger’s comeback

[…] IDs. These typically utilize a publisher’s first-party cookie as the method for providing browser persistence. OpenRTB handles these through a separate array called Extended IDs (“EIDs”) – completely different from the old “buyeruid.” DSPs are normally built to prioritize the “buyeruid” value for bidding. It’s part of their standard practice. The “EIDs” array on […]

Nestlé LACTOGROW Indonesia worked with Magnite to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.