[…] has taken me years to find the confidence (and I am still working on it) to express my thoughts without feeling like I was disrespecting anyone or coming across as greedy.  Dealing with the values you were taught from a young age and having to adjust/change them during adulthood, plus dealing with being a […]

Magnite’s new research explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.

Find out how Business Insider leveraged multi-format functionality to increase bid request CPMs and streamline supply onboarding.

[…] page data into contextual segments and users into interest segments Magnite Curated Segments will allow buyers to buy highly-targeted, standardized segments across inventory from multiple publishers. The combination of SDAs and Magnite Curated Audiences can provide both buyers and sellers with a variety of standardized targeting options that can be leveraged across multiple deal […]

[…] recently worked with a premium news publisher to test ways in which they could improve their video ad revenues by replacing exchange floor rules with UPRs. By comparing the 14-day period prior to removing price floors with a 14-day period following the replacement of price floors with Unified Pricing Rules (UPRs), the publisher was […]

[…] GDPR and CCPA. While third-party cookies were already living on borrowed time, Google dealt them a death blow this year by announcing it would phase them out completely in Chrome by 2022 — or at some point. With privacy concerns center-focus and the death of the third-party cookie, the future of the internet will […]

[…] of life and career brings unique challenges. Early in my career, the biggest challenge was finding my voice and delivering unique value to stand out in a competitive, male-dominated industry. As a seller and a leader, I overcame this by investing my time in learning, networking, and striving to apply these skills to be […]

[…] context will likely play a significant role as a pillar of addressability. Contextual as a pillar of addressability Contextual targeting is an already viable, sustainable and effective complement or alternative to identity-based addressability that fundamentally embraces the privacy-centric paradigm without any reliance on user data. Modern contextual targeting has been transformed by innovations such […]

[…] Base: Global Buyers (aggregate of US, UK, and Australia) Q: How much do you agree with the following statements? T2B Source: Magnite SPO Contributes Toward Sustainability Goals Companies are holding themselves accountable by having carbon emissions and other sustainability related goals in place, with specific goals for marketing departments. Base: Global Buyers (aggregate of […]