Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

Video-centric Digital Out of Home (DOOH) inventory is transforming content experiences in public spaces with crisp, engaging video that’s contextually relevant to the environment. DOOH video ads are reaching audiences in transit alongside buses, on airports, at gas stations, in elevators, ride-sharing cars, bars, restaurants, movie theaters, bowling alleys, and in any place people actively interact with their environment.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.

I am pleased to announce that to help accelerate our work in that area, we have acquired SpringServe, a leading advanced ad management platform for OTT and CTV.

Read for a three-step approach for buyers looking to forge the most effective path to premium supply and drive higher ROAs with SPO.

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.