CTV market is moving to first-price auctions. Here’s what buyers should know.

Magnite caps off its merger by rebranding its two programmatic product offerings.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.

Discover how SpringServe’s Tiles solution allows media owners and advertisers to harness the power of the TV home screen.

An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Tasha, our head of operations in Asia, takes us through a typical day in her life.