Blog
The Benefits of Buying CTV Programmatically
Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.
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Blog
Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.
Blog
It is important to understand your audience to effectively target and measure advertising campaigns.
Blog
Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.
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Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.
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As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.
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Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.
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Ramadan is prime time for advertisers to maximise brand impact on OTT.
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A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
Blog
Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.
Blog
Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.