Blog
How Primis Created a Marketplace for Sustainable Content
Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way
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Blog
Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way
Blog
Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative
Blog
Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.
Blog
Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.
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In a conversation with Narimi Horiuchi, Digital Ad Sales Manager at Sapporo Beer, we discussed the value and role of live-streaming for brands, including the importance of targeting, timing and creativity in driving ROI and opportunities to maximize advertising in Japan’s live streaming space.
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We caught up with Carta Communications Inc’s Broadcasting Division Manager, Toshitaka Kokubun, and Premium View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan.
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Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience
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We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]
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One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
Blog
Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.