Magnite and OpenAP’s deep partnership simplifies the audience activation process, enabling buyers to quickly integrate and extend their campaigns across different media types.

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.