fuboTV, the leading sports-first live TV streaming platform, has selected Magnite to serve as its preferred sell-side platform (SSP).    

Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

CTV market is moving to first-price auctions. Here’s what buyers should know.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe London – January 14, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, […]