Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events

Magnite partners with Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India.

Seasoned Data Engineers Join Leading Independent SSP

Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.

Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels  DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in […]

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

October 4, 2021 – Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV), to bring scale and automation to the in-content advertising format via programmatic ad campaigns. Mirriad’s​​ patented AI and computer vision technology dynamically ‘inserts’ adverts into empty […]

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.