Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

It is important to understand your audience to effectively target and measure advertising campaigns.

Marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.

Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

Broadcaster to leverage Magnite Streaming and SpringServe to test new opportunities for monetising its inventory Paris, France – September 10, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB’s […]

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

fuboTV, the leading sports-first live TV streaming platform, has selected Magnite to serve as its preferred sell-side platform (SSP).    

Magnite partners with Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India.