Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned media scale their programmatic offerings.

Criteo (Nasdaq: CRTO), the commerce media company and Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable Criteo’s global retailer partners to leverage Connected TV (CTV) through Magnite.

TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

Partnership provides advertisers access to new ultra-premium TV inventory SINGAPORE – April 10, 2024 – Hoppr, a CTV platform delivering premium TV ad space with a “first in market” guaranteed view, today announced they are working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to provide local buyers access to a new type […]

Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV