Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.

Ramadan is prime time for advertisers to maximise brand impact on OTT.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Magnite caps off its merger by rebranding its two programmatic product offerings.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.