サッポロビール株式会社ビール＆RTD事業部メディア統括グループ デジタル担当の堀内 也実氏との対談。ROI促進におけるターゲティング、タイミング、クリエイティビティの重要性、日本のライブストリーミング領域で広告効果を最大化するための手段など、ライブストリーミングがブランドにもたらす価値や、その役割に関して議論します。

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.