[…] and APAC. Forward Looking Statements This press release may include, forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as « may, » « might, » « will, » « objective, » « intend, » « should, » « could, » « can, » « would, » « expect, » « believe, » « design, » « anticipate, » « estimate, » « predict, » « potential, » « plan » […]

[…] how we plan, transact and measure omnichannel media. This also creates opportunities to reach and engage users consistently across multiple channels, provided buyers have access to the right tools and inventory. Finding the right inventory Accessing premium ad spaces across multiple formats and channels enables buyers to reach audiences efficiently and effectively. Finding the […]

[…] dropped by approximately 43% in October 2024 compared to October 2023. The shortened holiday ads season makes campaign scheduling and budgeting critical to ensure advertisers target the right audiences at peak engagement moments on the right channels. Potentially heightened competition for premium inventory and higher CPMs as marketers play catch-up mean advertisers must be […]

[…] by balancing both what unites people and what makes them different. To do that, CTV/OTT is becoming an increasingly important format, but ensuring ads resonate with the right audiences is key. We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object […]

[…] information, user, and device information to improve their targeting and bidding decisions. Content object signals bring this same level of precision and insight to streaming. With the right data, buyers can make informed decisions, bidding higher on preferred categories and optimizing ROI. Beyond placement and targeting control, content object signals provide valuable reporting insights. […]

[…] (as opposed to, say, via social media, which garners lower levels of trust, per eMarketer).  Elections are won or lost based on trustworthy messaging, and getting the right message to the right voter at the right time is essential.  Looking ahead, as the coming election whips digital advertising into an election frenzy, ad-supported streaming […]

[…] VIZIO has access to is always top of mind. We’re able to include this data in our offering to buyers to help ensure that we’re reaching the right audiences with the right campaigns to ensure KPIs are hit. Contextually relevant ads targeted to specific audiences more likely to engage is a powerful combination and […]

[…] to the public. To manage and scale DE&I investments, brands need to consider the different behaviors of diverse audiences, identify and access brand-suitable inventory, and leverage the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over-indexing as […]

[…] ecosystem is complex, with layered proprietary technology and rights. Understanding the players in the CTV space is crucial to maximizing investment – as is partnering with the right experts to simplify it. A best practice is to employ strategies like supply path optimization (SPO) or streamlining supply partners to navigate the CTV landscape and […]

[…] buyers at scale. Magnite is a great partner for this because they are able to work with audio and video-based publishers across emerging formats to drive the right message to the right audience via listener-based insights. Supply-side data activation gives us the functionality to provide that value for our buyers. » Audacy echoed this sentiment. […]