[…] campaign planning this holiday season? 1. Work with publishers. I know we all have access to a multitude of data points – but nothing beats getting the right context from an actual discussion about what audiences have done, but more importantly, what they will be doing. 2. Lock your campaigns in. On so many […]

[…] attention and purchasing power. With three quarters of video viewers streaming more now than a year ago, advertisers should be actively exploring this channel to reach the right audiences.” Streamers prefer streaming to traditional TV and plan to stream more The study found that two thirds of streamers prefer to watch streaming services over […]

[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]

[…] dynamic rules to show more or less ads depending on the user, their behavior, and the content they’re viewing and can ensure ads are located in the right place for each specific user. This allows publishers to balance user experience and revenue in real time, keeping their impression waste to minimum. For example, on […]

[…] track record working with major OTT media owners as well as the industry-leading features within their CTV platform give us great confidence that we are on the right track.” The rlaxx TV app is now available on more than 60% of smart TVs in 26 countries as well as on media streamers, iOS and […]

[…] “With programmatic, advertisers can tap into premium inventory from multiple sources and layer on first and third-party data. Scale is not an issue; it’s about getting the right access points.”  Future of CTV: Addressable Opportunities  The data possibilities of premium digital advertising are now available on CTV, with OTT providers pushing for better targeting […]

[…] at any moment, step in and help improve the performance  of a campaign, look at how a campaign is delivering and then make a decision at the right moment.” Graeme Lynch, VP Demand in EMEA at Magnite Growing CTV Opportunities There were a multitude of talks around connected TV (CTV) advertising too, including an […]

[…] lot to do with brand readiness to not just collect first-party data, but also to store and manage it,” says Priemer.  The importance of working with the right partners is key. “Working with partners, SSPs, etc. to tap into publisher data is a very important solution for brands who can’t scale their own. Understand […]

[…] number, they don’t give you the “who” behind these numbers. This is why we built our platform around incrementality and a philosophy that our clients have the right to understand whether their marketing is working and where it’s working, a key question we always seek to answer for our customers. What’s your philosophy around […]

[…] the impact of negative analyst or investor research reports; our ability to attract and retain qualified employees and key personnel; costs associated with enforcing our intellectual property rights or defending intellectual property infringement and other claims; the Capped Call Transactions may affect the value of the Convertible Notes and our common stock; we are […]