[…] I am trying to get the latest and greatest on the product front or working with team members on active tickets or everything migration that is happening right now.  Most of the day is spent on meetings and calls, either with my team navigating day-to-day challenges or externally on partnerships that we can explore […]

[…] of those requirements. SPO’s positive impact for buyers While SPO isn’t a new concept, in the face of a changing digital landscape buyers need to find the right supply paths that work for them. Meanwhile, publishers are investing in ways to offer buyers improved inventory access, audience addressability, and more efficient workflows that continue […]

[…] the addressability landscape With all the evolution happening is addressability, the goal is still the same: Providing advertisers with secure, profitable access to precise audiences at the right time in the right channel while maintaining complete control over their valuable audience data. Magnite’s close proximity to supply positions us to help buyers make more […]

[…] Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.”  Ad serving tools such as frequency capping are vital in driving campaign outcomes. Imagine a diaper brand has done the market research to find that their […]

[…] Magnite’s addressable offering, we can create curated Deal IDs that only serve ads to buyers’ target audiences, so no impression goes wasted.  Effective election campaigns hit the right people in the right places. Here, Magnite’s geo-targeting goes beyond the DMA model, enabling advertisers to reach audiences in specific district and state voting areas.  Your […]

[…] That helped drive dollars and business. There’s a lot of capital out there. When you look at the second generation of advertising technology companies, we’re all profitable, right? So we’ve been buying and building. The last 18 to 24 months have fast-tracked this, with a real opportunity for investors. AS: With the pandemic, many […]

[…] rewards in life! Tell us the most important thing you’ve learned in the last year since quarantine began.  Resilience and empathy are what comes to my mind right away. Each of us experienced the quarantine in different ways but we all have in common that we learned a lot about ourselves. More than ever, […]

[…] journey? Like all new things – a new sport, a new diet, a new language – the first step is always the most scary. But with the right support, everyone can get started! My recommendation is to look for a partner who understands your industry and can support you with the right advisory and […]

[…] how our teams at Magnite, including my own team in Operations, work behind the scenes to ensure that ads are shown at the perfect moment to the right audience. How does your team support Magnite? Who are your closest collaborators in other departments?  The Operations team serves a diverse range of clients, including publishers, […]

[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]