What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

[…] of all ages before they head to the ballot line.  A cross-screen approach is the most effective strategy for swing voters. Cross Screen Media dived into a case study with its planning software that showed local broadcast’s maximum reach was 94% — but actual reach only hit 60%. Local cable’s max reach was 52%, […]

[…] rate, and revenue. While Prebid offers innovative and transparent solutions for header bidding, managing Prebid can prove complex. To address this, upcoming enhancements to Demand Manager’s Line Item Management Tool will streamline the setup and prioritization of deals through Prebid, helping publishers scale and monetize their campaigns. During Magnite’s Demand Manager: Revolutionizing PG and […]

[…] agency Havas Media, launched a campaign across major premium OTT and News sites including Viu, Rakuten Viki, iQiyi and The Straits Times. The campaign leveraged Magnite Studio’s Branded Border End Card to drive greater engagement.  Download the case study to discover how Magnite successfully delivered a CTR 4.7 X above industry average rates.  Download Now

[…] frequency caps to meet KPIs or revenue targets. But in doing so, they’re doing a disservice to advertisers and the streaming service. It’s all about striking the right balance. Given the level of fragmentation in the CTV ecosystem, managing pacing, frequency, fill, and price efficiency can be a daunting task. Adopting technology to streamline […]

[…] local market. They needed a solution to extend reach beyond UGC and social platforms, with the ability to target females ages 25 – 40 interested in beauty, cosmetics and hair care.  Download the case study to discover how Magnite successfully delivered a 92.7% completion rate across OTT, exceeding UGC and social platform performance. Download here

[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]

[…] lot to do with brand readiness to not just collect first-party data, but also to store and manage it,” says Priemer.  The importance of working with the right partners is key. “Working with partners, SSPs, etc. to tap into publisher data is a very important solution for brands who can’t scale their own. Understand […]

[…] provider with the technical capabilities to accurately measure the incremental reach of their digital strategy against similar linear activations, along with being able to track the brand awareness they generated from their cross-channel activation. Download the case study below to discover how Magnite increased brand awareness by 55% and drove incremental reach via CTV.  Download Now

[…] lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. About SpringServe SpringServe, now part of Magnite, is the leading independent TV ad serving platform, […]