A better identity model will be achieved when the consumer is at the core of everything companies build.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

It is important to understand your audience to effectively target and measure advertising campaigns.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

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[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

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