There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.

[…] brand bid most on Magnite out of the other suppliers and served the lion’s share of impressions on Magnite, as we continuously exceeded performance goals. Read our case study to find out more about the impressive results delivered, including our competitive CPM rate, at 46% lower when compared to competitors’. Fill out the form […]

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.