Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

[…] performance. CTV also provides an added dimension of granular household targeting and plays nicely with other digital channels like display, video and native. From their buy-side vantage point, Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. In many cases, CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.