210 results found

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Press

Gaming Analytics Platform Blitz Chooses Magnite as Preferred SSP to Streamline Programmatic Strategy 

[…] over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

Case Studies

Tennis Australia Works with Magnite to Unlock the Power of Programmatic

[…] with the support and guidance of Magnite’s local team of programmatic experts, Tennis Australia is well-placed to grow its digital revenue and future-proof its business. Download the case study to find out more about how Magnite’s DV+ SSP and turnkey header bidding wrapper management with Demand Manager helped Tennis Australia to build a new […]

Case Studies

Delivering Brand Impact for Wolt: Magnite and Adform CTV Partnership

[…] audience engagement. To make the most of CTV, it’s important to correlate audience behaviors with specific ad exposures, validating its efficacy and fueling campaign optimizations. Download the case study to discover how local commerce service Wolt – with its DSP partner Adform – leveraged CTV inventory via Magnite to deliver proven audience reach across […]

Case Studies

Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms

[…] programmatic roadblock campaign across Indonesia’s premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure. Download the case study to discover how Magnite successfully used streaming advertising to increase brand awareness and purchase intent for Milo Indonesia. Download Nestlé Indonesia has introduced a new […]

Blog

How Control Center Partners are Empowering Programmatic Campaign Optimization

[…] standards. Challenges: Technological Integration: Implementing new technologies for carbon reduction often requires substantial initial investment and can involve complex integrations with existing systems, which is not the case with the Greenbids-Magnite integration. Economic Implications: Balancing cost-effectiveness with sustainable practices can be challenging, especially in competitive markets where immediate returns are prioritized. Can you share […]

Press

Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising

[…] markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. ### Media Contacts: Magnite Megan Hughes, mhughes@magnite.com Spectrum Reach Andrew Russell, andrew.russell@charter.com

Blog

Magnite and OpenAP Unlock Incremental Reach in CTV with GroupM

[…] crucial insights into cross-publisher linear performance, allowing advertisers to identify overlaps and gaps in audience reach. This capability is increasingly vital as advertisers seek to deliver the right mix of linear and digital ads to households and gauge cross-platform performance at scale. Unlocking the Full Power of Programmatic TV With U.S. cable subscriber numbers […]

Case Studies

How Magnite Audiences Improved CPAs for a Global Automotive Brand

[…] campaigns against first-party data, buyers require standardized segments that use a common taxonomy that can then be activated across auction packages in multiple media environments. Download the case study to discover how a leading global automotive brand leveraged the power of Magnite Audiences – cross-publisher audiences grounded in first-party data – to fuel a […]

Blog

A Buyer’s Guide to Navigating IAB Tech Lab’s New Online Video Guidelines

[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]

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