At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

[…] for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors and the Davis Cup.  Download logo and brand guidelines here:  https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5 Contact: SpringServe: Kar Yi Lim klim@magnite.com Rakuten TV: Fabiana Cumia – Communications, PR & ESG Director, Rakuten TV fabiana.cumia@rakuten.com

[…] screen offerings from Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV. More at www.visoon.de. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan. Specifically, we spoke about the importance of having the right infrastructure for live streaming distribution and effective use of audience data to drive advertising effectiveness.