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Blog

Day in the Life: Anne-Marie Kabia, Commercial Counsel

[…] you? After I wake up and express gratitude for another day to grace this earth, reality sets in that my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. […]

Blog

Advertising Week New York 2024: Unleashing Data’s Potential in Streaming TV

[…] personalization and data on top of that, that’ll be a great cherry at some point to do that.” Jill Steinhauser stressed the importance of getting the technology right and the operational difficulties of doing so. When a break occurs during a major live broadcast, immediate action is required to fill the pod with high-quality […]

Blog

Day in the Life: Andreas Finzel, Senior Account Director, Business Development, EMEA

[…] for accomplishing. We recently started working with a partner that brings a major sports brand into their first programmatic CTV offering. This is an area that’s changing right now, and it’s exciting to see how beloved sports organizations are taking steps to transform their business into the future. What do you enjoy most about […]

Press

REV Media Group Selects Magnite’s Technology Suite to Bolster Programmatic Strategy on Tonton Streaming Service

[…] Senior Vice President, SpringServe International at Magnite. “REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across […]

Blog

The New SSP-Ad Server Paradigm in Streaming

[…] diverse demand is needed to ensure a high-quality ad experience and the load on the technology is at its peak: Our industry talks a lot about the right ad, time and target audience as the trifecta of successful ad delivery. We don’t talk enough about what achieving that requires. For a sports-first live TV […]

Blog

A Powerful Partnership: How Magnite and Roku Fuel Performance for Streaming TV

[…] this audience presents a significant opportunity. Magnite plays a critical role in facilitating this by streamlining the process for buyers to access Roku’s inventory and reach the right viewers. In short, Magnite provides seamless access to Roku’s massive and engaged streaming audience.  Here are some of the ways Magnite helps Roku establish a more […]

Blog

Magnite and OpenAP Unlock Incremental Reach in CTV with GroupM

[…] crucial insights into cross-publisher linear performance, allowing advertisers to identify overlaps and gaps in audience reach. This capability is increasingly vital as advertisers seek to deliver the right mix of linear and digital ads to households and gauge cross-platform performance at scale. Unlocking the Full Power of Programmatic TV With U.S. cable subscriber numbers […]

Blog

Q+A: How Samsung Ads Is Unlocking CTV Growth in LATAM

[…] technology to benefit your clients? This technology enables the delivery of highly targeted ads based on viewers‘ demographic and behavioral data, ensuring that advertising messages reach the right audience, thereby increasing engagement and ROI. The automation provided by programmatic technology simplifies the buying and selling of ad spaces, reducing the need for manual intervention […]

Blog

Day in the Life: Ajey Venkataraman, Data Scientist

[…] machine-learning models to optimize various aspects of online advertising. My role involves using sophisticated algorithms to ensure that advertisements on the open internet are delivered to the right audience in an efficient and appropriately priced manner. The goal is to enhance the effectiveness of the ads, thereby increasing revenue for our clients and improving […]

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