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Blog

Wedotv aiming for Global expansion, supported by Magnite and SpringServe

[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]

Case Studies

CTV is the Drink of Choice

[…] provider with the technical capabilities to accurately measure the incremental reach of their digital strategy against similar linear activations, along with being able to track the brand awareness they generated from their cross-channel activation. Download the case study below to discover how Magnite increased brand awareness by 55% and drove incremental reach via CTV.  Download Now

Blog

Celebrating International Women’s Day at Magnite

[…] days I’m more focused on skills and opportunities. I’m looking to lean into activities that promote skills I want to grow (i.e. presentation or discussion-leading, in my case) and lean away from activities that I don’t enjoy (i.e. emails).   What’s one thing that makes you most proud?  I’m good at advocating for myself. I […]

Press

Magnite Selected by GroupM to Power GroupM Premium Marketplace in North America and as a Preferred Technology Partner Globally

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]

Press

Magnite Research Finds 68% of CTV Viewers Use At Least One Live Streaming TV Service

[…] traditional linear and pay TV,” said Diana Horowitz, SVP, Advertising Sales at fuboTV. “Historically live sports kept audiences tied to their cable subscriptions. That’s no longer the case with live sports including marquee events and regional sports networks widely available on CTV platforms like fuboTV. In fact, 90% of our viewers watch fuboTV live […]

Blog

The Live Sports Advertising Opportunity, With fuboTV

[…] of streaming sports content was a barrier to cord-cutting. This is especially true for sports fans who wanted to watch regional sports teams. That’s no longer the case with the breadth of live sports including regional sports networks and marquee sporting events across CTV. According to eMarketer, the number of U.S. digital live sports […]

Case Studies

Advanced Data Targeting Helps Top Food Brand Engage Audience through CTV

[…] advantage of integrations with first- and third-party data providers, including Tru Optik, to precisely target unique audience segments at scale.  Learn more about how Magnite was able to deliver the full campaign budget and exceed in-demo reach goals by downloading the full case study below.  Thank you for your submission! We will contact you shortly.

Case Studies

OTT Drives Targeted Awareness of College Affordability in North Carolina Amidst Evolving Higher Ed Market

[…] VisionPointMarketing, a higher education marketing agency, worked with Magnite to create an integrated campaign “Affordable for All” engaging first-generation students and their families.  Find out more about how Magnite helped thousands of potential students understand affordable college opportunities by downloading the full case study below.  Thank you for your submission! We will contact you shortly.

Case Studies

GMCVB Keeps Travel Dreams Alive in “Miami Shines” Tourism Recovery Video Campaign

[…] campaign to drive awareness among travelers to support hotels and other businesses in Miami while they remained closed during the pandemic and encourage future visits.  Download the case study to learn how Magnite was able to surpass campaign performance goals and help the city drive a significant amount of future bookings.  Thank you for […]

Case Studies

Video Game Developer Launches New Game to Huge Fanfare with Magnite

[…] a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans.  Download the case study below to discover how Magnite delivered massive reach with 16 million impressions during the month-long campaign.  Thank you for your submission! We will contact you […]

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