[…] activate their data. Match does the same on the publisher side, amassing a batched list of the publisher’s encrypted login users, so customers can be targeted without conveying their personal information. Magnite’s pipes provide two paths for activation. With the deal path, a deal is triggered each time a publisher identifier surfaces that’s part […]

[…] markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. ### Media Contacts: Magnite Megan Hughes, mhughes@magnite.com Spectrum Reach Andrew Russell, andrew.russell@charter.com

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

[…] Partnerships at Ampersand, explains that the shift in viewing towards streaming TV can be attributed to consumer choice. Utilizing a multi-screen television approach is no longer a question but a must for advertisers and Bari expects more convergence of linear and streaming within media plans. Over time, all TV content will be IP delivered, […]