Jaden, account director, CTV sellers, EMEA, takes us through a typical day in her life.

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Magnite’s Asia Managing Director, Gavin Buxton, caught up with Samsung Ad’s Senior Director, Prabhvir Sahmey to discuss how India’s ad-supported streaming marketing is developing and the exciting opportunities ahead for advertisers.

NEW YORK – December 20, 2022 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that FuboTV (NYSE: FUBO), the leading sports-first live TV streaming platform, will now add the SpringServe platform to its ad serving stack. The move is part of FuboTV’s continued focus on optimizing its […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers.

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada