Magnite’s SpringServe ad server and Streaming SSP to manage direct and programmatic monetization of DGO streaming platform São Paulo – September 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced that the strategic alliance signed with DIRECTV Latin America in early 2024 tripled advertising volumes and impressions during Copa América matches […]

Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store.

SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV […]

Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]

In the face of a number of market shifts – including the deprecation of third party cookies, the power of contextual-based identity solutions, and increasing demand for privacy respecting ads – ad routers can deliver enhanced, privacy compliant and effective custom ad experiences that can help generate higher yields.

NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported […]

NEW YORK – March 10, 2023 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ:MGNI), announced today that they will be joining the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. SpringServe’s certification with APS will allow publishers to implement a simplified APS header bidding integration while maximizing […]

Virgin Media is leveraging Magnite’s Streaming SSP to manage and monetise its FAST inventory on Virgin TV, with tools specifically built to support premium, long-form video and high-quality viewing experiences.

In Magnite’s 2023 report, “The Rise of Ad-Supported Streaming Services”, we see that streaming television in Japan has reached critical mass.

TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)