Research
199 results found
Blog
The Future of Premium AVOD Growth in Asia
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.
Blog
Advertising Week New York 2023: Top 5 Takeaways
At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.
Press
United Selects Magnite’s SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform.
Press
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Study examines the impact of advertising within premium streaming content Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]
Blog
Why Advertisers Can’t Afford to Overlook the Rising Power of Niche Streamers
As niche streamers continue to build viewership and momentum, here’s why advertisers should take note.
Press
Magnite Research Finds Streaming TV’s Rapid Growth in Latin America Is Driven by Ad-Supported Viewing
The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
Blog
From Election Buzz to Ballots: 3 Takeaways from Magnite’s Political Fireside Chat
Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.
Blog
Ad Week Asia Event Recap: Building a [More] Connected TV Future in Japan
With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience
Blog
Magnite Midterms 2022: Why CTV Is Crucial for Political Advertisers
Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.