Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Alex, senior account director of Agency Development at Magnite, takes us through a typical day in his life on the Demand Facilitation team.

Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.

Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.

With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience

Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.