October 4, 2021 – Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV), to bring scale and automation to the in-content advertising format via programmatic ad campaigns. Mirriad’s​​ patented AI and computer vision technology dynamically ‘inserts’ adverts into empty […]

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

A better identity model will be achieved when the consumer is at the core of everything companies build.

Magnite will work with founding members of Initiative to help advertisers, programmers, and distributors unlock potential of the data-driven TV ecosystem.

Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.