Learn how Control Center partners Greenbids and Brand Metrics are providing tools to optimize different aspects of programmatic campaigns.

Deal Creates Largest Independent CTV & Video Advertising Platform

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study Streaming TV’s New Era: Embracing Ad-supported Streaming Across Screens in Southeast Asia.

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.