Here are some insider tips for political agencies and advertisers to employ this election cycle to use a fragmented CTV market to their competitive advantage.

Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution NEW YORK – March 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path […]

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Ramadan is prime time for advertisers to maximise brand impact on OTT.

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]